About CHRIS
Helping ambitious businesses make better growth decisions
I’m a Fractional CMO and hands-on growth partner for start-ups, scale-ups and founder-led businesses. For 15+ years, I’ve worked across B2B and B2C growth, from early-stage propositions to established brands with bigger teams, bigger budgets and more complex commercial challenges.
I help founders and leadership teams work out what’s really holding growth back, then turn that into sharper strategy, better decisions and a more joined-up way of working.
I help founders and leadership teams work out what’s really holding growth back, then turn that into sharper strategy, better decisions and a more joined-up way of working.
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HOW I GOT HERE
From channel execution to the bigger growth problem
Earlier in my career, I worked close to the channels within digital acquisition marketing (what would now often be called performance marketing). That gave me a strong view of what drives activity, conversion and demand.
But I didn't want to specialise in one narrow lane. The more I worked across different businesses, the clearer it became that there is rarely one silver bullet. Growth does not usually come from one channel performing in isolation.
The bigger question is how the channels work together: who the business is trying to reach, where those people spend time, what they need to hear, how the funnel supports them, and how marketing connects to sales, product and the commercial model.
That is why my work moved into broader growth strategy. A lot of that is marketing, but the best results usually come when positioning, product, sales, reporting and execution are working together rather than sitting in silos.
Today, the work is about joining the pieces up. so teams can make better growth decisions and not just add more marketing activity.
Why I love what I do
Most founders are not short of ideas. The harder part is knowing which ones matter, what to fix first and how to keep the right work moving when the business is already busy.
Finding the real constraint behind slow or inconsistent growth- Turning messy priorities into clearer commercial decisions
- Helping teams focus before they add more budget, channels or people
- Connecting strategy, reporting and execution so work actually moves
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What I enjoy
Getting into the messy middle of growth. where positioning, channels, reporting, team structure and commercial priorities all need to connect.
Where I can help
Senior enough to challenge the direction, but remaining practical enough to stay close when the work starts moving at pace.
WHAT I BRING
Here are a few things that shape the work I do
Speed and clarity
Spot the real issue early, before the business wastes more time, budget or energy in the wrong place.
Full perspective
Positioning, acquisition, retention, reporting, team structure and execution - connected across the whole growth model.
Founder empathy
I understand the pressure, ambiguity and trade-offs that come with trying to grow without perfect information.
Want to understand whether I can help? Let's have a chat.
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LET'S TALK
Ready to make growth feel less messy?
No bloated decks. No vague strategy theatre. Just a sharp, honest conversation about where the business is now, what needs to change and whether I can help.